Executive Certificate in Insurance Marketing
Course Overview
This course on Insurance Marketing makes your road to learning about this aspect of insurance more effective, easier and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Its world-class learning design - with insightful examples, thought primers, learning activities, case studies, review questions, and tutorial questions - ensures a richer understanding of the subject theory and practices.
In your professional journey with the Executive Certificate Insurance Marketing, you will develop knowledge and understanding about the principles of marketing in relation to insurance, including the planning process, marketing implementation and organisation and the legal considerations.
Learning Objectives
By the end of this course, you should be able to:
- Describe the role of marketing in the insurance industry;
- Develop a marketing strategy for insurance products and services;
- Appreciate the importance of the customer relationship in marketing;
- Visualise the marketplace and consumers and their application to the insurance industry;
- Discuss the elements of the marketing mix;
- Discuss supply chain management in marketing;
- Outline the functions of marketing communication;
- Discuss social responsibility and ethics in marketing; and
- Understand the various forms of distribution in supporting the marketing strategy, both local and international.
